What is integrated marketing? It’s what you’re looking for—everywhere you look.

Corporate Services

Why just promote product features when you could sell solving problems? Ours is a “solutions” approach, addressing the best and most creative ways to communicate your brand as the answer. We offer a limitless array of flexible communications tools to build businesses and increase sales. Whether you need a Web site, animated demo, annual report, identity program or internal communications—even in a dozen languages—it’s not a problem. At Taylor, we have extensive experience in all areas of corporate communications and we’ve tailored them to audiences far and wide.

Branding

  • Communications audits
  • Strategy and positioning
  • Company and product name generation
  • Corporate identity programs

INTERNAL COMMUNICATIONS

  • Employee communications (print, online)
  • Codes of Conduct (print, online)
  • Online training programs (video, interactive content)
  • Multimedia presentations

Web Communications

  • Web site development (end-to-end services)
  • Search engine optimization and marketing
  • Analytics
  • Video presentations
  • Webinars and podcasts

Investor Relations & THOUGHT LEADERSHIP

  • Annual reports (print, online)
  • White papers (print, online)

Marketing & Sales Programs

  • Integrated advertising campaigns (print, online, outdoor, direct mail)
  • Sales tools (print, online)
  • Trade shows and events (booth design and production, print)

Education and Non-Profit Services

Taylor partners with universities, independent schools and non-profit organizations, translating institutional goals into distinctive, strategic, targeted creative. We help our clients reposition, communicate, promote, train and entertain – or, put quite simply, to differentiate their brands. Having worked with a long list of institutions, we have a deep understanding of both the competitive landscape and needs of our clients. And we know the right solution wastes neither time nor money.

BRANDING

  • Communications audits
  • Strategy and positioning
  • Institutional identity programs
  • Capital campaign development

ALUMNI COMMUNICATIONS

  • Publications (print, online)
  • Fundraising communications (direct mail, online)
  • Annual reports

WEB COMMUNICATIONS

  • Web site development (end-to-end services)
  • Admissions microsites
  • Video (Q&As, school tours)
  • Search engine optimization
  • Analytics

INTERNAL COMMUNICATIONS

  • Employee communications (print, online)
  • Multimedia presentations

ADMISSIONS MARKETING PROGRAMS

  • Integrated advertising campaigns (print, online, outdoor, direct mail)
  • Viewbooks, catalogs, and recruiting literature (print, online)
  • Event communications (booth design and production, print)