The Ten Commandments of Dieter Rams

The day after the Brand New Conference in San Francisco, I visited the SFMOMA with my friend Earl Gee and we enjoyed the special exhibit of Dieter Rams. The famous German industrial designer’s ten principles for good design are timeless: (1) Good design is innovative, (2) Good design makes a product useful, (3) Good design is aesthetic, (4) Good design makes a product understandable, (5) Good design is honest, (6) Good design is unobtrusive, (7) Good design is long lasting, (8) Good design is thorough down to the last detail, (9) Good design is environmentally friendly, (10) Good design is as little as possible. No surprise, then, that Rams himself recently remarked “Apple is the only company designing products according to my principles.”

Taylor Design Blog

By Dan

President / Creative Director