With the weather getting warmer and summer in now full swing, nothing beats a cold, refreshing can of Coca-Cola. Their latest European advertising campaign playfully encourages people to recycle their empty bottles and cans. This new campaign was first seen at a festival in Bulgaria and saw an 85% rate of correct Coca-Cola can recycling. It was reported that the recycling locations were based on areas where recycling bins would get maximum visibility and use from the public.
(Source: It’s Nice That)