An Eye Cat-ching New Font

Cat food subscription service Smalls has revealed their new custom brand typeface— Adieu Smalls—to go along with their cat zine, Cat Talk. Using Adieu as a base, the custom typeface takes inspiration from the way cats express emotions with their tails, with the ascenders and descenders curling inwards and outwards to highlight that playfulness.

Adieu Smalls is currently in use on the company’s website, packaging, and its upcoming Small Talk zine.

(Source: The Verge)

Taylor Design Blog

By Iris

Designer