Dan loves Vermont.

President / Creative Director

As the founder and namesake of Taylor, Dan is the creative and operating force of the studio. His design expertise and even-tempered, inclusive, “somehow-someway-get-things-done” approach are central to how Taylor Design delivers award-winning communications, digital, branding and marketing solutions. Partnering with clients such as Columbia University, Terex, Mount Sinai Health, Spectrum, Northwestern University, Starwood, and Brigham and Women’s Hospital, Dan simply loves his job. To beat traffic, he rides to the office on his Cannondale. To come up with big ideas, he hires and collaborates with outstanding talent.

On the side: Dan is a Professor of Design at the University of Connecticut and serves on the board of the BCFC’s Growth Network and AIGA Connecticut.

Before Taylor: Creative director at William Snyder Design, Inc., NYC; Designer with Pushpin, Lubalin, Peckolick, NYC; Beau Gardner Associates, NYC; and Steve Burnett, Inc., NYC. Graduated with a BFA in Graphic Design from the Rochester Institute of Technology. As a high school sophomore, Dan was homecoming king—with Hollywood’s Meg Ryan as queen—in Connecticut.

Recommended digital field trips: Instagram, NY Times, Nike+, and Map My Ride

Favorite IRL field trips: Jay Peak, VT, Park City, UT, and Point Judith, RI

Taylor Design Blog


Crowdsource Your Logo

We recently met with a client to discuss a packaging assignment for a new line of foods she was launching. During the meeting, she pulled out a stack of papers with hundreds of logo concepts for her new company that had been designed using a new technique called crowdsourcing. I’m sure you’ve heard of this.… Read More


Meet the Picasso of Design

What bothers industrial designer Marc Newson? “Ninety-nine percent of all cars, ninety-nine percent of all cell phones, and ninety-nine percent of all sneakers.” When journalist Chip Brown asked him if he felt assaulted by mediocrity, his answer “I’m constantly reminded of the opportunity that exists to improve designs.” This is something we talk about often… Read More


Trashing Your Brand Part II: The Komen Foundation

Over the past thirty years, the Susan G. Komen for the Cure foundation built a strong reputation fighting for women’s health. The institution’s looped pink ribbon became an ubiquitous symbol, finding its way onto American Airlines jets, Ford cars, Dell computers, and Yoplait yogurt. But a sudden withdrawal of financing from Planned Parenthood for breast cancer screening threw… Read More


EPA’s New ghgData Map

There is virtually unanimous agreement in the scientific community that human-caused global warming is real. So it puzzles me why climate change remains a partisan issue in the United States. “The theory remains unproven,” says Rick Perry. “Global warming is a hoax,” according to Michelle Bachmann. “I’m not one who would attribute it to being man-made,” notes… Read More


New York’s Curbside Haiku

Haiku is a short form of Japanese poetry, begun sometime in the 1600’s, that is characterized by three qualities: use of three lines of 17 or fewer syllables; use of a season word; and use of a “cut” to contrast and compare two events, images, or situations. A creative new campaign from the New York City Transportation Department is… Read More


Trashing Your Brand Part I: Penn State University

Plenty has been said over the past few weeks about the Penn State scandal. Although minor compared to the ugly allegations, the damage to the institutional brand is profound, but not often discussed in the media. It’s true that students protested Joe Paterno’s termination, but they weren’t condoning the actions of their beloved coach or the… Read More


Point Judith Compositions

I have been visiting Point Judith, Rhode Island since I was an infant and I return each summer with my family. Yes, it is known for the Block Island Ferry and great clam chowder shacks, but it’s also a true working fishing town. In fact, Point Judith is one of New England’s few remaining deep-sea fishing ports.… Read More


The Ten Commandments of Dieter Rams

The day after the Brand New Conference in San Francisco, I visited the SFMOMA with my friend Earl Gee and we enjoyed the special exhibit of Dieter Rams. The famous German industrial designer’s ten principles for good design are timeless: (1) Good design is innovative, (2) Good design makes a product useful, (3) Good design… Read More