Dan

Taylor Design Blog

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Meet the Picasso of Design

What bothers industrial designer Marc Newson? “Ninety-nine percent of all cars, ninety-nine percent of all cell phones, and ninety-nine percent of all sneakers.” When journalist Chip Brown asked him if he felt assaulted by mediocrity, his answer “I’m constantly reminded of the opportunity that exists to improve designs.” This is something we talk about often… Read More

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Trashing Your Brand Part II: The Komen Foundation

Over the past thirty years, the Susan G. Komen for the Cure foundation built a strong reputation fighting for women’s health. The institution’s looped pink ribbon became an ubiquitous symbol, finding its way onto American Airlines jets, Ford cars, Dell computers, and Yoplait yogurt. But a sudden withdrawal of financing from Planned Parenthood for breast cancer screening threw… Read More

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EPA’s New ghgData Map

There is virtually unanimous agreement in the scientific community that human-caused global warming is real. So it puzzles me why climate change remains a partisan issue in the United States. “The theory remains unproven,” says Rick Perry. “Global warming is a hoax,” according to Michelle Bachmann. “I’m not one who would attribute it to being man-made,” notes… Read More

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New York’s Curbside Haiku

Haiku is a short form of Japanese poetry, begun sometime in the 1600’s, that is characterized by three qualities: use of three lines of 17 or fewer syllables; use of a season word; and use of a “cut” to contrast and compare two events, images, or situations. A creative new campaign from the New York City Transportation Department is… Read More

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Trashing Your Brand Part I: Penn State University

Plenty has been said over the past few weeks about the Penn State scandal. Although minor compared to the ugly allegations, the damage to the institutional brand is profound, but not often discussed in the media. It’s true that students protested Joe Paterno’s termination, but they weren’t condoning the actions of their beloved coach or the… Read More

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Point Judith Compositions

I have been visiting Point Judith, Rhode Island since I was an infant and I return each summer with my family. Yes, it is known for the Block Island Ferry and great clam chowder shacks, but it’s also a true working fishing town. In fact, Point Judith is one of New England’s few remaining deep-sea fishing ports.… Read More

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The Ten Commandments of Dieter Rams

The day after the Brand New Conference in San Francisco, I visited the SFMOMA with my friend Earl Gee and we enjoyed the special exhibit of Dieter Rams. The famous German industrial designer’s ten principles for good design are timeless: (1) Good design is innovative, (2) Good design makes a product useful, (3) Good design… Read More