Steve

Taylor Design Blog

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McDonalds European Vacation

I just saw this clever brand awareness campaign for McDonalds that targeted European travelers this summer and had to share. Created by DDB Vienna, the “Genieß deinen Urlaub” (“Enjoy Your Vacation”) campaign is made up of four posters featuring visitor attractions that include stone arches similar to McDonald’s golden arches. I’d be shocked if this… Read More

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Is the World Becoming Flat?

From BMW to Burger King, many of our favorite brands have switched to a simplified, flat logo at some point in their recent history. For about a decade now, logos have been following the flat trend with more brands adopting that style as they transition away from being highly decorative to the simplest elements they… Read More

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2021 Beer Packaging Trends

As an avid beer drinker and artist, I’m not ashamed to admit that on more than one occasion I have made my brew selections solely based on the label art. In general, liquor and beer label designs are afforded a creative license that not many other products enjoy. They can be artsy and edgy, or… Read More

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Did the Pandemic Help Bring Back the QR Code?

Quick Response (QR) codes—those black pixel squares that you scan with your phone—seem to be having a resurgence. Outside of the design world, I never really gave them much thought. I most certainly didn’t use them on a regular basis. As a designer, I’ve personally hated QR Codes. I loathed having to place this large… Read More

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Wave of the Future

As digital screens become even bigger and more affordable to produce, animated murals and public art are beginning to evolve and expand in urban areas. One such place is Seoul’s COEX Square, where a motion design studio named D’Strict created a huge ocean wave with an anamorphic illusion that wraps three sides of a shopping… Read More

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Tips for Starting a Creative Side Hustle

If you’ve ever considered creating a side hustle, now is the time. Everyone is spending more time at home, and some have encountered either a reduction or a total loss of income. What better way to put your passions to use. Below are a few tips to help you get started. 1) Make Time To… Read More

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Piecing Together the Peace Sign

With the holidays coming up, I’m sure you’ve been seeing a lot of peace symbols—whether on holiday cards, posters or just signage in general. Easily recognizable, it’s become the international symbol of world peace. Ever wonder why the iconic symbol looks like it does, and who created it? In brief, the peace symbol was created… Read More

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Getting Inked

This past October, I decided to participate in the 2019 Inktober Challenge because I love pen and ink art, and it seemed like a fun way to challenge myself creatively. For those who don’t know, Inktober is a month-long art challenge created by artist Jake Parker that is focused on improving skill and developing positive… Read More

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Delivering Messages High and Wide

I recently worked on a fun pro bono project for a company in Chile that produces glass straws. They reached out to me after seeing my illustration work on Instagram and wanted to collaborate on an environmental awareness campaign using one of my illustrations on a wooden, eco-friendly sticker. The selected drawing, titled “Today’s Catch,”… Read More