My love for U2 is legendary in this office, so it comes as no surprise to anyone as I write about the band again. This time, I share a striking, “colorful” video created for one of the songs off their 14th studio album, Songs of Experience, which was released in December 2017.
Over their 40-year history, U2 has never shied away from speaking their minds with their lyrics and images. “Get Out of Your Own Way” is no exception. It is a politically charged song largely about the state of our union and the state of the world.
The Israeli graffiti collective, Broken Fingaz Crew, approached the band with a concept for the video, and U2 gave them complete creative control. Created with paper cuts and stop motion animation, the video was shot entirely in analogue. The imagery in the video alternates between scenes of anguish and direct political references. In the background, U2’s lyrics call for us to “Fight back/ Don’t take it lyin’ down/ you got to bite back.”
Broken Fingaz Crew describes the video as addressing the current political situation: “2017 for us was the year fascists worldwide felt confident enough to raise their heads again, encouraged by Trump and other world leaders, who use people’s fear to build more walls and segregation. The song is both a personal letter and a clarion cry to the global situation, and in the same way, we’ve combined our psychedelic pop style with political imagery.”
By Hannah F
Senior Art Director