This past weekend I went to Kentucky, and because I was in bourbon country, I needed to book a tour at Maker’s Mark. While most distillery tours I’ve taken are similar, this one stood out to me for a few reasons. Not only was the distillery tastefully branded with their iconic SIV mark, and painted with pops of red, but they truly are committed to maintaining the integrity of the original bottle design. The square shaped bottle is still hand dipped with the iconic red wax, making every bottle of Maker’s like a fingerprint.
On the tour they also brought us to a small building that holds an old printing press they still use to print each and every label today. Don’t worry, I grabbed a few as souvenirs.
You can read more about the company’s fascinating design story, here.