The Popsicle Hotline

On May 1st and 2nd I attended the New York Digital Summit, featuring marketing professionals from LinkedIn, Airbnb, the Wall Street Journal, and other companies. My favorite session was from Michael Barber, the chief creative officer at the B2B marketing firm Godfrey. His talk was “Bloody Hell! And Other Marketing Truths My British Mum Taught Me.” His suggestions: Be more keenly focused than ever on customer experience and retention, don’t underserve your customer’s expectation of their experience, and ensure your products and services are more tuned to your customer’s needs. One great example he shared was the Magic Castle Hotel in Los Angeles. Despite being an old, rather average-looking hotel, it ranks well ahead of the city’s glitzy boutiques and is listed at #2 on Yelp. They accomplish this with unique touches like the Popsicle Hotline. Lounging poolside and in the mood for a popsicle? Just pick up the red phone mounted to the yellow concrete wall and soon a man in a suit delivers your frozen flavor of choice to you. It’s low cost and high return—a truly ingenious example of successful (and ironically non-digital) marketing. #DSNYC #DigitalSummit

Taylor Design Blog

By Dan

President / Creative Director