I just saw this clever brand awareness campaign for McDonalds that targeted European travelers this summer and had to share. Created by DDB Vienna, the “Genieß deinen Urlaub” (“Enjoy Your Vacation”) campaign is made up of four posters featuring visitor attractions that include stone arches similar to McDonald’s golden arches. I’d be shocked if this hasn’t been done before, but it’s the first time I’ve seen it. And the simple execution of the designs is perfect. Nicely done.
Senior Art Director