Dan loves Vermont.

President / Creative Director

As the founder and namesake of Taylor, Dan is the creative and operating force of the studio. His design expertise and even-tempered, inclusive, “somehow-someway-get-things-done” approach are central to how Taylor Design delivers award-winning communications, digital, branding and marketing solutions. Partnering with clients such as Columbia University, Terex, Mount Sinai Health, Spectrum, Northwestern University, Starwood, and Brigham and Women’s Hospital, Dan simply loves his job. To beat traffic, he rides to the office on his Cannondale. To come up with big ideas, he hires and collaborates with outstanding talent.

On the side: Dan is a Professor of Design at the University of Connecticut and serves on the board of the BCFC’s Growth Network and AIGA Connecticut.

Before Taylor: Creative director at William Snyder Design, Inc., NYC; Designer with Pushpin, Lubalin, Peckolick, NYC; Beau Gardner Associates, NYC; and Steve Burnett, Inc., NYC. Graduated with a BFA in Graphic Design from the Rochester Institute of Technology. As a high school sophomore, Dan was homecoming king—with Hollywood’s Meg Ryan as queen—in Connecticut.

Recommended digital field trips: Instagram, NY Times, Nike+, and Map My Ride

Favorite IRL field trips: Jay Peak, VT, Park City, UT, and Point Judith, RI

Taylor Design Blog


The Indian Influence

Images, names, and references to America’s native people are everywhere. From the Land O’Lakes butter maiden to the Cleveland Indians’ mascot. From the Jeep Cherokee to Indian motorcycles. From the Tomahawk missile to the recent political taunts of Pocahontas. I visited Smithsonian’s National Museum of the American Indian for the first time last weekend. It’s… Read More


Embracing M.F.D.s

As a designer works his way towards the completion of a composition, how does he decide when it is done? Is there a point at which his continuing to rework his composition reaches a law of diminishing returns, making it worse? And by agonizing over small improvements in the composition, is he preventing himself from… Read More


Restorative Design

Humans are amazing designers. We can design a rocket that lands on the moon. We can design and implant an artificial hip joint. We can design a watch that pays for groceries. But can we design a sustainable planet? Paola Antonelli, Senior Director of Architecture & Design at The Museum of Modern Art in New… Read More


Diminishing Evidence of the Past

One of the first things I do when I return home after a trip, a concert, a play, or a professional ball game is tape the tickets, maps, and mementos (above) into a scrapbook. Each collected piece of ephemera has its own distinct fonts, colors, texture, and paper. Viewed altogether, I’m reminded that one’s life… Read More


The Popsicle Hotline

On May 1st and 2nd I attended the New York Digital Summit, featuring marketing professionals from LinkedIn, Airbnb, the Wall Street Journal, and other companies. My favorite session was from Michael Barber, the chief creative officer at the B2B marketing firm Godfrey. His talk was “Bloody Hell! And Other Marketing Truths My British Mum Taught… Read More


Logo Fight Goes Public

The Public Theater, a nonprofit best known for putting on free Shakespeare performances in Central Park, began using a new graphic identity in 1994. Developed by Pentagram, the new logo (left) used wood type in a way that reflected street typography and graffiti. Over twenty years later, the logo is still in use—a sure sign… Read More


Brush With Bite

I love stories of new products that depart radically from the norm. Take toothpaste. Ever since I was young enough to hold a toothbrush, I’ve squeezed Crest or Colgate out of a tube. I never once looked at the list of ingredients, nor have I thought much about where the tubes end up when they’re… Read More


AlphaGo Wins

Go is an abstract strategy board game invented in China more than 2,500 years ago. Players use white and black stones and take turns placing the stones on the vacant points of a board. The stones are removed from the board if captured, which happens when a stone or group of stones is surrounded by opposing stones on all orthogonally-adjacent points.… Read More


A Hidden Gem

I love stories of incredible finds—the old Porsche in a barn under a layer of dust, the Tiffany lamp purchased at a garage sale for $5.00, and the blockbuster reveals on Antiques Roadshow. Last summer, construction workers remodeling a retail store in an historic building in Paris removed a section of wallboard and discovered a… Read More