Brand Rehab
Reflections on thirty years in the communications industry and a collection of our firm’s favorite creative projects.
Brand Rehab showcases a variety of projects produced by Taylor Design over the past thirty years, from 1992 to 2022. Helping clients communicate, promote, train, reposition, and entertain (or, quite simply, to differentiate their brands), Taylor Design has served corporations and institutions such as Mastercard, Brigham & Women’s Hospital, Sarah Lawrence College, Columbia University, Keep America Beautiful, Starwood Capital, Alexion Pharmaceuticals, Charter Communications, and Boehringer Ingelheim, with much of their work earning national and international awards. Throughout the book Dan provides deep insights into the studio’s creative process and shares observations and ideas on the keys to success in the communications and branding industry.
Details
- Author: Daniel Taylor
- Publication Date: 12/10/22
- Paperback: 206 pages
- Dimensions: 8” x 10″
- Publisher: Taylor Design
- ISBN: 979-8218112851
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About The Author
Daniel Taylor started Taylor Design in the fall of 1992. From 1985 to 1992 he was the Senior Creative Director at William Snyder Design, Inc. in New York City, responsible for developing marketing and advertising materials for Exxon Corporation, AT&T, Merrill Lynch, ABC Television, and MTV Networks. Prior to that he worked as a designer at Pushpin, Lubalin, Peckolick, NYC; Beau Gardner Associates, NYC; and Steve Burnett, Inc., NYC. He received a Bachelor of Fine Arts in Graphic Design in 1983 from the Rochester Institute of Technology and earned the Champion International Scholarship at GATF, University of Pittsburgh his senior year. He has lectured at the University of Hartford, taught design at the University of Connecticut, and served on the boards of IABC WestFair, AIGA Connecticut, and the Business Council of Fairfield County. Dan has been a volunteer for Stamford Public Schools, a parent leader for Boy Scout Troop 9 Stamford, and an ice hockey coach for the Stamford Youth Hockey Association.
