Taylor Design Blog

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Showing Tag: #identity


Is the World Becoming Flat?

From BMW to Burger King, many of our favorite brands have switched to a simplified, flat logo at some point in their recent history. For about a decade now, logos have been following the flat trend with more brands adopting that style as they transition away from being highly decorative to the simplest elements they… Read More


Your Name is Windows. Why Are You a Flag?

When Paula Scher was tasked with designing the identity for Microsoft’s Windows 8, she did what she’s so well known for: finding the simple and obvious solution. So, she took the flag and made it a window—reiterating the company’s originally intended metaphor for an individual’s experience at his/her computer. The straight lines and perspective of… Read More